決標公告

交通部觀光署

115071311

2026-2028年香港及澳門市場臺灣觀光行銷策略暨整合推廣案

001

2026/09/30

經公開評選或公開徵求之限制性招標

準用最有利標

勞務類865管理顧問服務

其他

17,500,000 元

17,500,000 元

蚯蚓整合文化有限公司
興展創意數位有限公司 得標
翔啓創意行銷有限公司

This project will support the Tourism Administration’s “TAIWAN – Waves of Wonder” tourism brand and the global “Taiwan 100 Ways” marketing initiative. Centered on the concept of “Rediscover Taiwan,” it will develop targeted marketing strategies for different audience segments over a two-year period. The project will integrate resources from media outlets, social media platforms, content creators, online travel agencies (OTAs), travel industry partners, and cross-sector partners to carry out a range of themed promotional campaigns and digital initiatives designed to drive travel bookings and purchases. It aims to strengthen Taiwan’s tourism brand image, increase the visibility of Taiwan tourism products, maintain steady visitor arrivals from Hong Kong and Macao, and expand the potential visitor base.

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